Retail stores are tactfully designed. Every aspect of these stores including the color scheme, background music, the layout and where a product is placed is meticulously planned. The idea is to get the maximum customer attention and to indulge them in spending money on more products.
Retail psychology suggests that people frequently visit those shops and stores where they feel comfortable and at ease during shopping. Many retailers employ clever tricks and techniques to get the extra bucks out of your pockets.
Beware of these retail tricks to avoid over-spending
As revealed by retail psychology, customers get instantly attracted to the magic word “free”. The ‘buy one get one’ trick is pretty common among retailers. It often persuades customers to buy things that they did not intend to.
The ‘sale’ trick
Introducing new arrivals through the sale of old stock is another method which is followed by the retailers. They will put items on sale on one aisle or table in a rather messy way and the gorgeous looking new arrivals will be hanging neatly to capture the eyeballs of shoppers.
Limited time offer/per customer limit
Many customers fall for this trick. Retailers put limited time offers at the end of sales so that more customers indulge in buying it. Similarly, setting a customer limit on a certain product has resulted in an increase in the sale of that particular product. If the retailer has set a customer limit for a product, shopper tends to buy more of it because they think it’s scarce and a great bargain.
Giving free gifts to customers while entering or leaving the shopping mall/store has resulted in leaving a good impression in the shopper’s mind. These free gifts can be in the form of complimentary drinks, cookies, flowers, etc. Often, such promotional activities are conducted by retailers and they do lead to the shopper buying items that they didn’t intend to buy just to get that free gift.
Change of layout
Moving items around is a clever trick used by retailers. They alter the layout of their stores when you get used to the previous one. During the search of your desired product, you often end up purchasing or noticing some other products that you wanted but were not intending to buy.
Similarly, some department stores follow this trick of putting products that are used often at the back of the store. This forces the shopper to walk through the entire store to get the essential item and on their way they might add some other items in their cart as well. They spend more than they should and end looking for any payday loan in Las Vegas that they can find to cover overspending.
Free samples are a perfect way to launch a new product. Sample tasting not only ensures that the customer spends more time in the store but this can also increase the chances they will be spending money on the newly launched product. Retail psychology suggests that trying something for free makes a customer more obliged to purchase it.
Colorful and attractive products at the front
Shopkeepers usually place colorful and attractive products at the front to catch the attention of the shopper. This leaves them in a good mood and it also registers a positive impact on the store in the buyer’s mind.
Use of slow and classical music
Studies reveal that a customer needs to be calm and composed inside the store while shopping. According to retail psychology, loud music in stores makes the shopper finish their shopping hurriedly whereas slow and classical music is said to have a positive and calm impact on the customer’s mind. They feel relaxed and spend more time in the store.
End the price with .99 or 9
Also known as “charm prices” putting a .99 or .95 makes an item look cheaper than it is. Most of the readers read from left to right, so they end up noticing the left most digit and focus on it mainly. Many experts have deduced the fact that items tagged with the price having .99 at the end have resulted in considerably higher sales than those ending with a zero.
Putting tempting and attractive products at the checkout aisle is one of the most common tricks used by the retailer for making a shopper indulge in extra spending. You’ll look for loans in minutes to buy those pretty looking candies, magazines, wafers, and chocolates.Those are some of the items that retailers place in the checkout aisle.
The 10 for $10 deal
Getting 10 items for $10 may sound like a great deal, but the truth is that you are not saving anything and giving the store owner an increase in the sales. In many cases, you may find one piece of the same item at the price of $1 or even lower.
Money back guarantee
Many stores promise money back guarantee on their products. This feature attracts the shopper and they are mostly likely to buy a product with such a guarantee. However, getting the refund back from companies can be a real challenge as they have a list of dos and don’ts with the product which makes it tough to claim the refund. Most customers tend to ignore this part and end up spending money on the product.
Pricier items at eye-catching positions
Most retailers put items with higher prices at the eye level of the shopper. They make them easier to spot and the placing of items also make a difference. The items at eye-catching positions attract the attention of the customers and they may end up spending money on these products.
Yes, the size of the store matters. Shoppers feel congested and uncomfortable in smaller stores. Also, stores smaller in sizes tend to get crowded if there are only a few customers around. This results in fewer purchases and less sales.
It’s easy to believe that you’re too sophisticated to fall for such tricks. But the truth is, retailers have successfully managed to get the spending out of your pockets by using these techniques and you have been the victim of at least one of these tricks. But knowing and understanding these tricks may help you to avoid them and make you a smarter shopper.